As I sit here at the Greyhound Bus Terminal in Richmond, Virginia, during my two-hour layover, I have had plenty of time to reflect. I am on my way to Atlanta for A3C for the annual music conference; it is my first time. On the first leg of my 21-hour trek, all I wanted to do was kick myself for opting to take the bus opposed to flying. Second thought, this was not my first option, but poor planning and a thinning budget as we approach the fourth quarter, left me little choice.
I am sure A3C will be just as amazing as SXSW, and will write all about it once I get back; I will also follow up on SXSW from March now that I think about it. But this piece, this piece is about taking care of home first. I have always been self-motivated, hardworking and ambitious, so the entertainment industry is right up my alley. I have just begun my embark on a national campaign, thus my recent travel to Chicago, DC, Texas, Vegas, Atlanta as well as Miami next week all in the last year. I have come to realize that you cannot help anyone if you cannot help yourself; both physically and financially. Additionally, you need a team of like-minded individuals surrounding you. With that said, it has been challenging over the last few years. Various partners and outlets have come and gone and yet I have gotten stronger with each obstacle. My travels have afforded me insight from different nationalities and cultures and their opinions came in all hues. I have come to find out that I am someone many people rely on; I am flattered by this. In the same breath, I am exhausted emotionally and financially. I have now come to terms with my issues and understand I cannot assist everyone; why should I? After-all, if I was focused on myself, I wouldn’t be typing this sitting on a mental bench at a bus depot. A shift in my focus will be evident immediately. Now that I am aware of when and where events take place annually, hotel accommodations and travel arrangements will be booked well in advance. Events and performances will be mapped out and passes will be purchased in advance accordingly. I also plan on finding myself a travel partner to minimize costs and maximize promotional value; something you just can’t get enough of. Next, eliminate all of the non-sense; people, negativity, wasted time and dead-end situations. I have done an amazing job with this thus far but still have a long way to go. If a situation is not mutually beneficial, I cannot entertain it and neither should you. Television, sure, I have a guilty pleasure or two, but will make a point to keep it under three hours a week. Just imagine what you can accomplish with all of that saved time. Negativity and dead-end situations go hand-in-hand, I have found. People with negative energy drain a positive situation and must be released from your space immediately. They are unwilling to make the necessary changes to be successful and are constantly making excuses. Lastly, be sure that the company you keep all have the same goals and are motivated accordingly. There is nothing worse than mapping out and financing a project, only to find out that your partners are lazy, unconnected and waiting on you to take them to the top.
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Jenna A. HercheA native New Yorker, Jenna has been in various facets of the entertainment industry for over twenty years. Her newest venture is media. Be sure to stay tuned for her perspective on the industry and the politics that come with the territory. CategoriesArchives
March 2020
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