I wonder what James Quincey had to drink with his lunch today? Considering he is the CEO of Coca Cola, I am confident it was not a product made by Pepsi. I am also confident that Pepsi is not going out of their way to promote the other guy. If that seemed obvious to you, the same parallels across various industries, should strike the same cord.
The UMA's were created over a decade ago and were geared towards acknowledging unsigned talent; the last award ceremony was in 2015 despite some bragging about 2016 awards that do not exist. The UMA's set the groundwork for other award shows and showcases to follow. The thought was good initially, but towards the latter years, I began to notice favoritism with respect to the nominees and winners. As it became apparent that the results were biased, I took these types of events less seriously. Some outlets utilize others' fanbases, which are far more extensive, then their own. Their goal is to "nominate" potential winners so they can promote the event. The nominees' guests ultimately have to pay to get in; the same way unsigned hype has to pay to perform. The pockets and fanbases of the event organizer will get bigger all while you waste your time voting for a "winner". Is this based on the quality of someone's work or a popularity contest? If it is based on merit, no outside voting should be needed; major award shows have an independent committee for this. The fight of the year finally took place this weekend, to wide acclaim. I'm indifferent as to who won the belt, I'm more concerned with who won the bag. In this instance, people paid $100.00 to watch the fight, paid to go out to watch the fight, or flew to Vegas to see it in person. Mayweather, McGregor, promoters, hotels and airlines are the real winners here when you think about it. With that said, ask yourself, “what is in it for me?” If the answer is not obvious, you are most likely part of the agenda. I would also have to question the motive of one platform, awarding and praising the talents of another. The accolades of said platform would also come into question; what qualifies them to issue “awards”? Are they BMI or ASCAP certified? Is it possible that with the increase in local stations and the burst of podcasts on the forefront, that their leverage is waning? Some nominees are notably working harder than entire entities. So, when the reflecting on the winners and losers, the answer is obvious; follow the money.
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Jenna A. HercheA native New Yorker, Jenna has been in various facets of the entertainment industry for over twenty years. Her newest venture is media. Be sure to stay tuned for her perspective on the industry and the politics that come with the territory. CategoriesArchives
March 2020
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