H&M has caused quite a stir with the latest faux pas to rock racial tensions in America. As a bi-racial American, I am always curious as to the motive behind the callousness. Was this an honest oversight or a blatant jab at the obvious? After briefly debating this to myself, I decided that there are plenty of alternatives to H&M and that if I do not agree with their standards, I can take my money elsewhere; you should too. After all, there is an abundance of minority stores, brands, designers and stylists who would love our business; and they cater to our demographic.
One brand that comes to mind is Trust No One New York (TNONY), founded by Rashid Said. Rashid has quite an interesting story; one that many can relate to. Born in Brooklyn but raised in Queens, and of Puerto Rican and Malaysian descent, Rashid was always attracted to the street life. As a teen in the 90’s, he was consumed with gangs, drugs and graffiti. He went through several stints in jail and lost numerous friends to the streets. This, coupled with the birth of his son Jaedyn in 2008, he made a conscious decision to change his life for the better. Despite his best efforts, he was arrested again in 2010; by the grace of God, he was given probation. He did not take this opportunity for granted and made the transition into the workforce; he is currently with the Labor Union. Rashid was proud of his progress but could not shake the feeling that, with the right work ethic, there was more in store for him. He always had a passion for fashion, and in the summer of 2015, Trust No One New York (TNONY) was founded. “Trust No One” is the name of his crew from Brooklyn, and the logo was given to him by friend, who has since passed. Rashid even went one step further and sought a minority owned company to print his patches; please reach out to Big Printing for all of your printing needs. The brand and all that it embodies, is very personal to Rashid; it represents his triumph against adversity. The line consists of T-Shirts and hats that are emblazoned with the logo; they are currently available online. The line is also carried at Da Spot NYC, located at 145 Front Street, Suite 15, Brooklyn, NY 11201 and Vic’s Music Hut, located at 1489 Williamsbridge Road, Bronx, NY 10461; both establishments are minority owned. Seneca Village is proud to present the best in food, fashion, music and entertainment. For information on how to submit your brand, please contact us directly.
0 Comments
Leave a Reply. |
Jenna A. HercheA native New Yorker, Jenna has been in various facets of the entertainment industry for over twenty years. Her newest venture is media. Be sure to stay tuned for her perspective on the industry and the politics that come with the territory. CategoriesArchives
March 2020
|